There is still no confirmed launch date for Google Wallet in the UK, but the recent blending of Google Checkout into Google Wallet is a welcome move to simplify Google’s transaction platform.
What’s even more significant is the potential to better track the value of your customers as they purchase both on- and off-line. Think of all the additional analytics data that can be gathered as you identify which customers prefer in-store shopping vs. mobile or desktop?
But how long before PayPal launch their next innovation?









