Android version of @foursquare’s “photos + comments” build is being tested in the wild.

Looking forward to this update. Hope it doesn’t slow the app down too much with bloated code. 4sq is already starting top run slower than SCVNGR for me.

“Trending Now” limited to just two venues


trending now on Foursquare

Only top 2 venues can trend :-(

Further to my earlier post on how many visits it takes to trend on Foursquare, we’ve conducted another test to see if that 5 people limit changes when there are more popular venues around.

Sure enough, our London office couldn’t displace the popularity of the Apple Store (the iPhone4 had just gone on sale) and Waterloo train station. It therefore seems like there can be no more than two trending venues at a time.

I guess I need to get more Latitudians signed up to 4sq!

Are you hooked on FourSquare yet?

As with twitter, I was pretty cynical about FourSquare as a social media tool, let alone a viable marketing one.

Look at all my badges!

Based on news from SMX Advanced in Seattle, it seems many businesses think the same.

As a user I’m now pretty hooked already, habitually checking into every location I visit, while getting (overly) excited when I find a venue that hasn’t been logged before, or earning a new badge.  You can now show off your well-earned badges in Facebook with this nifty app.

However, the need to gain traction with businesses is clearly more of a challenge. there are very few examples of UK companies leveraging rewards for mayorships or even bespoke badges; probably due to FourSquare’s US location. At the moment, there’s a huge delay on registering your company on Foursquare if you’re outside the US so creating your own badges is going to take time.

Hopefully they’ll open a European office soon, or develop a more “self-service” approach to badge creation.

But what do you think?