Following last week’s SAScon event in Manchester, I’m back in town this Thursday for the DMA’s Marketing with a Digital Heartbeat event. I’m looking forward to presenting alongside the team from 2Ergo and Paul Kennedy from CallCredit and hope to give the crowd a view of how fast things are still moving in the world of search and social media.
If you want to come along and ask some tricky questions, fell free to sign-up here.
A year on and SAScon hits Manchester again this week. But this year it’s bigger and better.
Building upon the success of last year’s inaugural one-day event, 2011 sees the conference span two days with more topics and more speakers, including two great Keynotes from King Yiu Chi (Layar) and Richard Dennys (Qype).
Aside from kicking things off you’ll find me moderating the Location Based Marketing and Gambling panels, and I’ll probably be at the bar Tuesday night too!
You can see the full programme here.
There’s still time to grab a ticket before the big day, so I’ll see you there!
November is looking to be a busy month for speaking opportunities.
On the 4th November I’ll be on not 1, not 2, but 3 panels at SMX London this year, talking about PPC for all levels of knowledge; beginner to advanced. I’m particularly looking forward to the session on PPC pitfalls since it will be a chance to highlight some of the great faux pas in Search Marketing.
Moving into the second week of November it’s the World Travel Marketing Event, and on the 13th I’ll be speaking about some of the most recent developments in Search Marketing and how they apply to Travel Marketers.
Last time I spoke I was preaching about Photosynth so this year I best have a live demo since it’s now widely available.
If you’re attending either of these events, be sure to say hi!
Well that was a busy two days!
Latitude Stand
Apart from the couple of speaking gigs at Adtech, I discovered qik.com, but more of that later.
So here’s a quick re-cap.
Day 1
- Latitude had a great stand, as always. Hat tip to Simon.
- Rishi and I did a great session on SEO in the travel category and have been ivited for more of the same at a travel event next month to be followed closely by a world tour.
- Managed to get to the “Can brands be friends?” session at the coference …apparently they can!
Day 2
-Discovered qik.com on the cab ride over to Olympia and spent the next couple of hours like a kid with a new toy.
- Caught up with Jon Myers, before heading off to lunch wtih Mel.
- A little time on our stand before heading off the the “Search Marketing for Branding” panel with Colin from Tesco, Neil from Tamar, Mike from Kenshoo, Adrian from Google and Andy from i-level. Loads of great quesitons and discussion about protecting brand terms in search, bidding on competitor terms and the optimal blend of PPC and SEO.
The afternoon panel really got me thinking about some of the great opps for building brand awareness in SERPS, for example bidding on topical terms such as HBOS if you have a new savings product.
Right…now I need to start prepping for SMX.
Ok so we’re heading into events season again.
This week I’m at Ad:tech speaking on the expo floor at 1.10pm with Rishi from Haven about their successful SEO strategy – http://www.ad-tech.com/london/session_detail.asp?session=52&refad=1
Then tomorrow it’s into the conference at 3.30pm covering Search and it’s potential for branding – http://www.ad-tech.com/london/session_detail.asp?session=135&refad=1&conf=1
I’ll also be at SMX London i November but more details to follow on that later.
If you’re at Olympia, come an say hi!
A spot of speaking…..
This week will see me in Dubai mid-week, delivering war and peace on search engine marketing, before heading back to London for SMX and the “What’s New in Search Advertising?” Panel.
I’ll be joined by Alexis from MIVA, Richard Firminger from Yahoo and the infamous Mel Carson from Microsoft. All lovingly moderated by Chris Sherman himself.
So what is new? You’ll have to wait and see.
Oh …and why aren’t Google on the panel?