NEW android market goes live




NEW android market

Originally uploaded by RichardStuartGregory

Just checked in to find the new Android Market interface is live on my Nexus One.

A quick play shows that it is pretty intuitive to use and provides a “prettier” interface on the home page and individual product pages.

There’s no improvement to the catalogue taxonomy, it’s mainly a cosmetic upgrade.

Windows Phone 7 – Are Microsoft finally back in the game?

I gave up waiting for the new Windows Mobile operating system back in January after using windows mobile phones for years. Having turned down the standard issue Iphone from work I bought myself the Nexus One.

Ironically one of my big concerns about moving away from Windows Mobile, was that the Iphone, at the time, didn’t offer a good email app or copy and paste functionality. It seems the later is now missing from the Microsoft OS.

Having looked at some of the online reviews, Windows Phone 7  (why did they drop the “mobile” bit?) looks pretty impressive and certainly “joins the dots” on some of Microsoft’s other properties, including Office and Xbox LIVE.

Given their declining market share and low % of the mobile search market, is it too late for Microsoft to pull things back? It’s a race that should certainly evolve in 2011.

When’s my phone due for an upgrade?

The year of mobile is already upon us and Google has already nailed it!

After years of failing to get excited about mobile marketing I have to admit that it has suddenly become credible.

Latitude has just published some stats on mobile paid search that shows Google’s mobile search ads nearly surpassing Bing entire PPC volumes.

Further data from Pingdom.com highlights that Google has already won the game with over 98% of mobile search traffic!

This will be testing times for Microsoft’s Digital Advertising division as the re-enter the mobile OS race with Windows 7, starting in last place. Nevertheless, they’ve already demonstrated their ability to surge ahead as a late entrant in the gaming sector. Can they do the same in mobile?

We going to see lots more press about the growth of mobile marketing in the coming months, but this time I’m willing to believe it!

Make your own Android Apps

Can’t find the Google app you want? Then build your own!

Google has unveiled the App Inventor for members of the general public to create their own Android apps using a WYSIWYG editor.

That’s a pretty bold move that few people saw coming.

The tool looks about as complex as an HTML editor so won’t really be suitable for everyone, but it’s a cool enough idea to boost app volumes on the Android Market. Unfortunately, there is the danger it will flood the Android Market with even more low quality apps, and navigating the store is already a poor experience so far.

Nevertheless, I’ve signed up the tool since there a a few apps I’d like to add to my phone, including:

  • A decent weather app that shows multiple locations, like the one on the iPhone.
  • A simple screen capture tool

What App would you create?