Well, for a start I could unlock a £10 credit on my account just for syncing up the accounts:
After that there seem to be a variety of other benefits linked to AMEX partners and games publishers. Below you can see how Microsoft Studios are incentivising completion of different missions in Halo 4, including £25 for just completing the opening chapter. That’s pretty generous.
It’s an interesting start and a great way for publishers to promote content and secure loyalty. I wonder when they’ll do the same with the Playstation?
Furthermore, the Kinect might not be limited to the xBox console. The device connects with a standard USB adaptor and Microsoft has released and SDK for third party developers, so you might be able to plug it into you laptop , PC of blu-ray player.
Just as we’re getting to grips with the challenges and opportunities within mobile search, it looks like we have more channels to contend with. With Google TV already live in the US, and guides to optimising your site for TV already exist; truly cross-channel digital campaigns are on their way.
With Bing Voice search Microsoft is really starting to leverage all it’s different online assets, including Kinect, it’s revolutionary games controller.
Given players on Xbox already commit to an online subscription through either Xbox live , surely additional charges will lose fans?
Surely it would make more sense to pursue an ad-funded model?
While in-game advertising would struggle find suitable advertisers for these games (Not many billboards are left standard in these games!), there is definitely the opportunity to deliver targeted ads on the lobby screen between games?
With a little tinkering , these ads could even become interactive without ruining gameplay. For example, send this ad/offer to a friend. Sign me up for the newsletter; send me the coupon.