Board-level advice for agency founders
Co-founder of AgencyNXD. Specialising in Martech and Marketing agency growth, profitability, and Go-To-Market strategy.
Notes on boards, exit readiness, and agency strategy.
Last week in Leeds, we gathered founders, investors, and operators for Growth to Gold. From the brutal realities of exit processes to protecting EBITDA against AI commoditisation, here are the real takeaways.
The traditional non-executive director model was never built for agency founders. Here is why we rebuilt AgencyNXD around on-demand, board-level advice.
In 2015 I left Latitude, an agency I’d been a part of for twelve and a half years. In fact, my entire career at that point was in the agency world.
I’ve judged a number of awards in the digital sector over the years and thought I’d share one of the over-arching challenges encountered in the process.
While recently discussing ideal profit margins, I was reminded of this simple doodle from Comms professional Stephen Waddington:
Over the years I’ve noticed a few agencies that created tech products and then span them out as a separate business. Last week I took to Linkedin to see how wide-scale an occurrence this actually was.
I’ve recently found myself talking about focus, again and again, like the proverbial broken record, so I thought I’d capture three ways that you can increase the focus in your business.
Board-level input for agencies and MarTech businesses that need independent, experienced guidance.
Preparing founders and their agencies for a successful exit — getting the business, numbers, and team deal-ready.
Improving margins, pricing models, and operational efficiency across the business.
Positioning, proposition, and commercial strategy for growth-stage MarTech firms.
Independent oversight, governance support, and strategic counsel for leadership teams.