Blog

Notes on agency growth, profitability, board leadership, exit preparation, and MarTech strategy.

Say “Hello” to AgencyNXD
·4 min read

Say “Hello” to AgencyNXD

In 2015 I left Latitude, an agency I’d been a part of for twelve and a half years. In fact, my entire career at that point was in the agency world.

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Award entries — the judges’ dilemma
·3 min read

Award entries — the judges’ dilemma

I’ve judged a number of awards in the digital sector over the years and thought I’d share one of the over-arching challenges encountered in the process.

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How profitable is your agency?
·3 min read

How profitable is your agency?

While recently discussing ideal profit margins, I was reminded of this simple doodle from Comms professional Stephen Waddington:

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LinkedIn post from Richard Gregory asking which tech companies started life inside an agency
·3 min read

Why are agencies great catalysts for tech companies?

Over the years I’ve noticed a few agencies that created tech products and then span them out as a separate business. Last week I took to Linkedin to see how wide-scale an occurrence this actually was.

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Wall covered in yellow, blue and pink sticky notes during a planning session
·3 min read

Focus, focus, focus

I’ve recently found myself talking about focus, again and again, like the proverbial broken record, so I thought I’d capture three ways that you can increase the focus in your business.

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Richard Gregory with three colleagues at a rooftop networking event at sunset
·3 min read

What’s it like being a Non-Exec Director?

Two and a half years ago I signed on for my first Non Exec Director (NED, or NXD if you’re cool…I’m not) position, as Chairman of Ruler Analytics. Since then I’ve worked with a number of agencies…

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Logos of Google Partner, AWS Partner Network, Microsoft Gold Partner and Facebook Marketing Partners
·3 min read

Channel marketing — friend or foe?

I had the pleasure of catching up with Channel Marketing expert, Stewart Townsend, last week and thought I’d share some of my/our takeaways.

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Empty open-plan office with desks, plants and pendant lighting
·2 min read

Do you really need an office?

While not as popular as my “ greener grass” post, this month’s pondering about the need for an office drew a fair amount of commentary.

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White picket fence dividing lush green lawn from dry brown grass
·2 min read

Greener grass syndrome — retaining young talent

Following a number of conversations with agency owners and tech companies, where the subject of junior staff retention came up repeatedly, I took to LinkedIn with the following post:

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Collage of business book covers recommended for agency leaders
·4 min read

7 essential reads for the agency MD

Most business leaders know that lifelong learning is an essential habit for personal development but in an industry where the majority of our learning will most likely come from online sources, I…

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